Would you like to become a sponsor?
Please contact the Festival in the Park office at 704.338.1060 or scroll down for our online form.
Market Demographics
140,000 Attended This Year’s 3 Day Event:
Double the size of an average Carolina Panther Football Game2- Equal to the attendance of The Winston Cup Race in Charlotte2
- More than Top 10 Meetings & Conventions last year in Charlotte3
- 72% of Attendees live in Charlotte
- 50% Attend with families and 33% attend with their friends
- 59% will attend the Festival at least twice each year
- 77% will have come back from a previous year
- More than 180 different Art Exhibits
- Six Performing Art Stages with more than 1000 performers
Festival in the Park has received national and regional recognition
Festival in the Park started in 1964 and is “Charlotte’s Granddaddy Arts and Crafts Show.”
Extensive Marketing & Promotion Opportunities
Located in the heart of Charlotte’s three most desirable neighborhoods
| Neighborhood Analysis | Myers Park | Eastover | Dilworth |
| Census Tract1 | 27 | 28 | 34 |
| Total Income>$125K | 29.65% | 55.37% | 21.23% |
| Households with Children Under 18 | 37.35% | 46.24% | 35.71% |
| Home Values > $ 250K | 78.48% | 95.36% | 40.44% |
| Population over 25 With College Degree | 47.26% | 47.33% | 40.91% |
| With Graduate Degrees | 25.07% | 35.92% | 26.42% |
| Total Population with Higher Education | 72.33% | 83.25% | 67.33% |
1 2020 Census –www.census.gov
2 Charlotte Observer
3 Business Journal Book Of Lists